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Home Staging is a relatively new concept in Australia. It is a service to homeowners to enhance their property's presentation using lifestyle selling techniques to secure an acceptable offer from a buyer.
Home Staging is a widely accepetd practice in North America and the UK where many estate agents and homeowner consider it an essential part of the sales process. We see many TV shows such as The House Doctor with Ann Maurice where staging is they key to a great sale.
Here in Australia we have companies that provide 'Property Styling' services. Home Staging takes it beyond this and, using proven techniques and processes, takes the home to it's maximum potential. That is why the two owners of The Staging Professionals have studied in North America to earn their accreditation as a Certified Staging Porfessional™ and bring that expertise to Australia.
A common misconception is that Home Staging is interior decorating. Just fluff a few cushions and depersonalise and it's done. Far from it! The job of a professional Home Stager is to review the property for ultimate impact for buyers. Using our 3 Step to SOLD process, we assist the homeowner to prepare their house looking at all aspects from curb appeal all the way through to the back fence.
Home Staging is NOT only for elite property market. Why should it be? Everyone wants to see the greatest return on the sale of their home and the best way is to show a house in a way that appeals to the most potential buyers. The way you sell your house is different fromhow you live in it day to day.
Why Use The Staging Professionals?
The Staging Professional work with any price point from small apartments to luxury homes. We work with the homeowner's own furniture where possible and only hire furniture if absolutely necessary. We also carry a range of accessories that can be used in addition to the homeowner's pieces.
The Staging Professionals offer an objective eye and are there to suggest changes to make the home appealing to the largest number of potential buyers.
In today's market of Display Homes/Apartments showing lifestyle living, Staging allows your home to compete with the best, often resulting in a quicker sale and in some cases for more money than the competition.
If you were to sell your car, you would wash it, clean out the inside and remove your personal belongings. The same basic principals are used in Staging. De-Cluttering, Re-organizing furniture layout to create smooth traffic flow, painting and creating a lifestyle to each room, are all part of the marketing of your home when it is For Sale.
Creating a Winning Combination!
Working as a team we can achieve maximum results. The Team is made up of The Home Owner, (including property developers), the Real Estate Agent, a Professional Photographer and The Staging Professionals CSPs.
Starting from the outside to create "Curb Appeal" and working our way through the home to provide the best possible experience for buyers, whether they are looking at your home on the internet or during a viewing.
We specifically tailor each Showcasing for your Property and can work with all budgets. Call or Email us today for a personalized quote for your property.
About The Staging Professionals
The Staging Professionals is owned and operated by Janne Petrie & Jenelle Montgomeriea. Located in
Sydney, NSW, Australia, we serve the Sydney Metropolitan area, Central Coast and Newcastle.
Janne & Jenelle are Certified Staging Professionals having gained the accrediitation by training in Toronto, Canada with Christine Rae, the leading expert in home staging in North America, and President and CEO of Certified Staging Professionals™. |